To encourage and foster the ideal of Service as basis of worthy enterprise and, in particular, to encourage
and foster:
1. The development of acquaintance as an opportunity for service.
2. High ethical standards in business and professions; the recognition of the worthiness of all useful occupation;
and the dignifying by each Rotarian of his or her occupation as an opportunity to service socity.
3.
The application of the ideal of service by every Rotarian to their personal, business and community life.
4. The advancement of international understanding, goodwill and peace through a world of fellowship of business
and professional men and women united in the ideal of service.
.